I’m a proud native Floridian — and yes, we’re rare

I was born in Orlando and grew up throughout Central Florida, from Brooksville to DeLand before eventually settling in New Smyrna Beach. The ocean has always felt like home to me — there’s something about salt air and sunrise walks that never leaves you.

I moved back to Orlando for college (Go Knights!) and built my engineering career there, but these days my husband and I split our time between Orlando and New Smyrna Beach.

Orlando fuels the business side of life.
New Smyrna Beach feeds my soul.

We balance city energy with coastal calm — and while we currently live between both homes, the long-term plan is to make New Smyrna Beach our full-time residence sooner rather than later.

Because for me, luxury has always looked like this: ambition during the week, ocean air on the weekends.

There’s a pretty extensive story behind starting my blog and the point at which I am today. Click here to read all the juicy details and learn more about how Bikini Slayer came to be!

While fashion and lifestyle content is what you see here, I’m also the founder of my own civil engineering firm. I launched my company in 2019 after years in corporate engineering, and I still actively run and manage projects throughout Central Florida.

Entrepreneurship is a huge part of who I am. I’ve built businesses in two very different industries — engineering and fashion — and I love showing that you can be both analytical and creative, ambitious and feminine.

Around here, we don’t choose one lane. We build our own.

I get this a lot! For the record, I am 5’8” tall (even though my driver’s license says 5’9” ha, I rounded up…sue me). I am a 32D and typically a small in tops unless I am going for an oversized look, a 25”-26” in bottoms, a 7.5 in shoes, and a small in bikinis (even the tops, I prefer them skimpy)! I try to share all my sizing info on my LTK page.

The best piece of advice that I received in my early twenties working in the corporate world from a fellow older coworker was to take care of my face – moisturize, moisturize, moisturize, and SPF. Given that my early days were living at the beach with no sunscreen while people were sunbathing in Crisco oil…I thought this may be a lost cause. Ha! But, I did just that and have broken down my routine for you here! Happy moisturizing!

Absolutely.

I partner with brands that align with my values of elevated everyday style, quality, wellness, and intentional living. With over 75,000 engaged followers on IG and a background in both retail and business ownership, I understand how to create content that not only looks beautiful — but converts. 

I offer:

• Sponsored Instagram reels & carousels
• Long-form storytelling content
• UGC creation
• Affiliate partnerships
• Event collaborations
• Travel & hospitality features

If you’re a brand interested in working together, I’d love to connect.
Please reach out via my Contact page or email me directly at nicole@nicolecolee.com.

Let’s create something impactful.

Elevated everyday luxury.

I mix investment pieces with affordable finds, structured tailoring with relaxed coastal vibes, and gym sets with statement accessories. I believe in building a wardrobe of strong staples and layering in trend-forward pieces that feel modern but timeless.

My goal is to show you how to look polished without looking overdone — and how to make high-low styling feel effortless.

Most of my content is shot on my iPhone — yes, really. I believe great style and strong lighting matter more than fancy equipment.

For longer-form projects and brand campaigns, I may use professional photography or editing tools, but day-to-day, it’s natural light, intentional styling, and consistency.

Luxury doesn’t have to be complicated.

Consistency over perfection.

I focus on strength training, walking, balanced nutrition, and prioritizing sleep and wellness. I don’t believe in extreme trends — I believe in sustainable habits that support long-term confidence.

Confidence isn’t about a number on a scale. It’s about how you show up — in your clothes, in your business, and in your life.

The easiest way to shop my outfits is through my LTK storefront, where I link everything from daily outfits to travel must-haves, beauty favorites, and home finds.

You can also find direct links in my Instagram bio and stories, and I often organize looks by category so it’s easy to recreate what you love.

I’m a firm believer in high-low styling — mixing investment pieces with attainable finds — so you’ll always see options at multiple price points.

Because style should feel accessible, not intimidating.