There's a particular rhythm to July on the coast — slower mornings, salt in the air by ten, and that golden, unhurried light that makes you want to linger a little longer over everything.

If you're wondering what made it into my Amazon cart this week, you're in the right place! From designer-inspired fashion finds and beauty favorites to home décor staples I buy again and again, these are the Amazon gems I genuinely use and love. Whether you're shopping for summer vacations, beach days, or everyday essentials, these affordable finds are too good not to share.

Nicole Colee's morning routine — coffee, journal, candle, and the small rituals that romanticize ordinary mornings

I turned 50 this week. It still feels surreal to type that — partly because I don't feel anywhere close to what "50" used to mean to me, and partly because I've never felt more myself.

So in true Nicole Colee fashion, I'm sharing the things that matter as I step into this decade. The style rules I'm officially breaking (mini skirts, cropped tops, bikinis — yes, all of them). The lessons that 30 years of building businesses, marriages, and a body of work have taught me. And the things I'm still working on, because spoiler — 50 didn't come with all the answers.

This is the post I wasn't supposed to write loudly. But I worked too hard to get here, I survived too much, and I love this version of myself too much to slip into a new decade like nothing's happening. If you're in your 40s, your 50s, or staring down a milestone birthday — this one's for you.

Every week, a few things earn a permanent spot in my routine. From fashion finds and beauty favorites to wellness products I actually use, here's what's making me happy this week.

Mondays don't have to feel overwhelming. They can be an opportunity to reset your mindset, revisit your goals, and start fresh. Here's a simple reminder as we begin a new week together.

With just 8 days until I turn 50, I've been reflecting on the lessons, growth, and gratitude that have shaped this chapter of my life. Aging isn't something I fear—it's something I celebrate. Today I'm sharing a few thoughts on confidence, showing up for yourself, and why your best years may still be ahead of you. ❤️

I get this question constantly: "Nicole, what are you actually using/wearing/loving right now?"

I didn’t always eat enough protein — and once I started, everything changed.

For me, vacation prep is about feeling confident, energized, and comfortable in my own skin. Not perfection. Just intention.

From sunrise walks to five-minute makeup — my real-life routine for energy, confidence, and consistency.

Sleep is non-negotiable for me. It affects everything — energy, mood, focus, skin, and confidence. No amount of coffee, skincare, or supplements can replace consistent, quality rest.

Vacation style should feel effortless — not stressful.

If I wear it every day, it has to work hard and look good doing it.

If you’ve followed me for any amount of time, you already know I’m consistent with my workouts, I live in activewear, and I try to nourish my body just as much as I challenge it.

Confidence isn’t accidental — it’s something you put on, intentionally.

Confidence isn’t created in big moments — it’s built quietly, in the routine. It’s the workouts no one sees, the mornings you still show up, and the habits you protect even when life gets loud.

Wednesday hits different.

You're halfway through the week — but it can feel like a strange middle ground.

Not quite fresh like Monday. Not quite celebratory like Friday.
Just... in-between.

Let’s talk about the one non-negotiable in my morning routine: my supercharged coffee.

This isn’t your average cup of caffeine — it’s a daily ritual, a beauty supplement, and a gut-healing tonic all in one. And yes, it tastes amazing, too.

Motivation gets you started — but it’s your habits that keep you going.
In this mini-series, I’m sharing my favorite ways to stay on track especially on the days I don’t feel like it.